Why SEO is Important for a New Website

In marketing your business, gone are the days when digital marketing is a luxury for business owners. Most businesses do online transactions, from inquiries and even to purchasing. In this digital age, it is essential for businesses to keep in touch with their audience. One example of digital marketing is Search Engine Optimization, also known as SEO. What is the importance of SEO for your business? How do you stay connected to your audience to make sure goals are met? Let us guide you on these steps for a better understanding of the importance of SEO, especially for a new business.



In this day and age, business owners have to create a website for them to market their products and services. Website owners and their designers can identify the significance of search engine optimization. SEO is a very important marketing tool for new business owners. Since we are in a new era in marketing, SEO helps your website to be visible to potential customers. It is a helpful tool in raising brand awareness, fostering relationships with potential customers, and your placement as a trustworthy and reliable professional in your field.

The Use of Keywords

When digital marketing started, keywords were the only SEO technique. It still stays the top element in SEO, it’s just that today, keywords must be carefully selected, researched appropriately, and cautiously used in your subject so it would be effective.

Maybe you are wondering what keywords are. They are words and phrases that potential customers use in looking for online content that business owners may use to connect with potential customers who are considering their products and services.

When commencing the key phases of keyword research, it is crucial to look for words or phrases that have high search rates. Search engines are the number one source for website visits. The most visited website nowadays is Google. So, let’s take it as an example. How many people use Google in searching for either a product or service daily or just merely looking for information? There are tons! That is why using keywords in SEO marketing plays a big part in business. The more traffic, the more opportunities will come and will convert prospects to customers in the future. 

Create Meaningful Content

Content is also an important part of SEO since that is the vehicle you use to extend and draw audiences. You should know what content is relevant in marketing your business. Look for topics that help your prospects in knowing about what you offer but, of course, it should be relevant and interesting that stir up traffic to your website.

For example, you own a clothing line and you want your presence to be known online. You may want to publish blogs or content about fashion and other trendy things this season to market your product. A prospect then will have to go to Google or any search engine and type in what they need. Your blog then will come up and that’s when you start to build a relationship with a prospect that will eventually become a potential customer. As long as again, the right keywords are used in optimizing the content.

Content though does not limit to only blogs. It has so many forms like:

  •       Videos
  •       Podcasts
  •       E-books
  •       Social Media posts
  •       Infographics

The list goes on. And mind you, these are free! You don’t have to spend on expensive ad campaigns just for you to be known.

Search engine optimization is not something that you can rush. You need to be patient and keep on working hard if you wish to be successful in the profession you chose. Just remember to not give up when things start to be in your favour. The competition is very high. More and more competitors are on the rise every single day. They will look for ways to steal your spot just like when you are starting. You would want to constantly optimize your website, and offer new and efficient content to maintain your website’s spot.

Silva Digital can help you with your SEO needs. From creative and digital marketing that can spark the imagination of potential clients. Anything to help you with your online presence, we can help you. Just visit our website to know more and together we can help take the number one spot.

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