It was December of 1978 when Gary Thuerk sent history’s first unsolicited mass email to introduce their new product to as many consumers as possible.

Yes, email marketing has been around for more than 40 years. However, it is not surprising it is still relevant to all businesses. Email marketing evolves along with technology, so this almost half-a-century-year-old strategy isn’t getting old!

With 2d and 3d animation and other digital media designs, this marketing strategy still dominates the world of digital marketing.

The Stats

If you are still asking why you need email marketing, let’s start with this quick statistic:

  • Email marketing returns $42 per $1 spent.
  • By 2025, there will be 4.6 billion global email subscribers.
  • Email is the most successful marketing strategy for 47% of marketers. Social media comes in second with 39%, and SEO and content marketing are tied for third with 33%.
  • Forty-nine per cent of buyers want weekly promotional emails from favourite businesses.
  • The average newsletter open rate for all industries is 21.3%.
  • Sixty-three per cent of consumers open emails for discounts.
  • Around 51% of companies use marketing automation to boost their marketing processes.

It Helps Build Personalised Content

Buyers have different needs and wants. Send customised messaging to your target market and buyer profiles to please them.

Personalisation is popular for a reason. You can offer buyers timely, customised messaging by employing the correct data. You enhance conversion prospects by giving something related to their tastes and requirements.

It Boosts Brand Awareness

How can people learn your brand’s story? Constant email communications can boost brand awareness!

Consider the time every consumer spends on their phone and email. We frequently visit this “digital realm;” therefore, don’t miss this chance. As discussed above, over half of shoppers want weekly marketing offers from the brands they love.

Clients who like your logo or tagline will automatically think of you more. This can help you get more customers. You need an excellent digital designer to get the best logo and email templates for your campaign.

It Increases Sales and ROI

Statistics show that email marketing increases ROI. Offers, discounts, and deals can be used in marketing to help boost sales. It’s a good plan that can help you in the long run.

Abandoned cart emails can also be helpful. You can use emails to remind subscribers who just added products to their cart to complete their transactions.

Try introducing timely customised offers to your subscribers to boost sales. Try sending them a sweet birthday email with 2d 3d motion graphics or holiday coupons for loyal customers. It will surely get their attention!

It Saves Time

Automating email saves time and helps a business grow. You may reach subscribers at the perfect time by setting up automated welcome or transactional emails. 

Create a welcome email series for new clients or customers or automatic messages after specific actions, like a purchase, to build your readers’ trust. You can also create drip campaigns and decide when emails should go out.

Final Thoughts

These are just some advantages of using email marketing in your business. You need a good digital design agency to help you create the best email templates.

Email marketing is the best way to create unique branded campaigns, share offers and discounts to new and existing customers, and promote new products. It is also one of the cheapest and most effective ways to boost your brand authority, awareness, and ROI.

Experience the power of email marketing. Get in touch with us today!

 

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