What is Social Media Management and Why Do You Need a Social Media Management Company?

Social Media Marketing and Management are crucial for local businesses. A social media campaign involves activities with the aim of generating views, helping you nurture leads, or closing sales online- but it’s important to remember that not just any old tactic will do. You need an effective strategy if your goal is going to be successful so let us review some ways these tools could assist with achieving your business goals.

What is Social Media Management?

It’s clear that social media management is an integral part of your organization. You can either hire a full-time employee for this role or outsource it to experienced professionals who know what they’re doing. A social media management company will keep up with all the latest trends, tactics and algorithms in order to make sure everything runs smoothly on social media platforms, including, Twitter, Facebook, Instagram, LinkedIn, Tik Tok and many more.

How to Determine the Right Social Media Platform to Focus On

Managing social media is more than just posting updates to the sites you like. You should be seeking out new opportunities for product or service promotion, and it’s important that your posts engage with audiences on these platforms as well.

We’ve broken down each of the three major networks below so take a look at what tasks need completing in order to get ahead when managing them all:

  • Twitter- creating share-worthy content
  • Facebook- promote optimal functionality and engagement
  • Instagram Direct/ Stories- increased following through compelling visual content
  • Tik Tok – creating highly entertaining video content

So, do you want to know which social media sites are best for your brand? The decision will depend on two things:

  • How well does this platform match up with what we’re trying to achieve in our marketing campaign?
  • Is there enough traffic coming through these channels or not?

To help guide us towards making an informed choice about which networks might work better than others (especially if they don’t seem very promising at first glance), take note of three key factors:

  • Age range
  • Demographic breakdowns such as gender, race, sexual orientation, etc.
  • Location as to whether physical proximity helps generate interest from potential customers


Ways to Manage your Company’s Social Media Strategy


Post Relevant and Engaging Content

The social media feeds of most companies are filled with promotional content that’s dry, boring, and not very helpful. This is a mistake! Promotional content should only make up around 20% of your social media strategy- the rest should be a mix of content that’s designed to educate, entertain, and engage with your audience.

Here are some ideas for types of content you can post:

  • Blog posts
  • Videos
  • Images
  • Infographics
  • Polls and surveys
  • User-generated content

Use social media to create a strong relationship with your customers

Social media platforms are the perfect place to build strong relationships with your customers. You can do this by responding to their comments and questions in a timely manner, as well as sharing helpful and valuable content that they’re likely to find interesting.

Use social media analytics to track your progress

There’s no point in putting all this effort into your social media strategy if you’re not going to track your progress and see how well it’s working. Luckily, there are plenty of social media analytics tools out there that can help you do just that.

Make sure you have a social media policy in place

A social media policy will help to ensure that all your employees are on the same page when it comes to social media use. This document should outline what is and isn’t acceptable behavior on social media, as well as what the consequences are for breaking the rules.

What Should You Write About for Your Social Media and Content Marketing Strategy?

Social media management can be a full-time job in and of itself. But if you’re running a business, you likely don’t have the time (or resources) to dedicate someone to manage your social media accounts day in and day out. For your social, you should write about :

  • What’s new with your product or service?
  • Upcoming sales or promotions
  • Coupons or discounts
  • Customer stories or reviews
  • New blog posts
  • Expert tips in your industry
  • Fun facts about your company

For content marketing purposes, these are the best topics that you should consider writing about:

  • How to use your product or service
  • Industry trends
  • Frequently asked questions
  • Product comparisons
  • Tips and tricks
  • Problem-solving content

Why You Need a Social Media Management Company

Social media management companies can take all the stress and worry out of social media management for you. They will post engaging content, respond to comments and questions, track your progress, and make sure your social media policy is being followed. In other words, they’ll do everything necessary to ensure your social media presence is as strong as it can be. So, there you have it- everything you need to know about social media management. If you’re still not sure whether or not you need a social media management company, we suggest you reach out to us today and learn more from the experts in Northern Beaches. Silva Digital is your Digital Marketing Agency partner in Northern Beaches, Sydney. Let’s start your Social Media strategy today!

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