Web Development

What Are The Ways To Avoid The 3 Classic Mistakes In Web Development Projects?

Mistakes are meant to happen for us to learn from them. They are inevitable especially if we are new to web development. Whether you are building projects from scratch or have a stable one, mistakes are meant to happen along the way. In this article, we will be talking about the three classic mistakes in web development projects and how clients like you can avoid them. So let’s get started. 

What Are The 3 Classic Mistakes In Web Development and Their Effect?

  • Lack of proper planning and documentation

Failing to create a detailed plan and documentation for the project can lead to misunderstandings, missed deadlines, and a final product that doesn’t meet the client’s needs.

  • Inadequate testing and Debugging Code

Not thoroughly testing the website or application before launch can result in bugs and errors that negatively impact the user experience and a lack of trust in the brand. Not properly securing these can put sensitive user information at risk. Additionally, it can lead to a data breach which can damage the reputation of the company and lead to legal liabilities.

  • Not considering Search Engine Optimization (SEO)

Neglecting search engine optimization (SEO) can make it difficult for users to find the site through search engines, resulting in lower traffic and visibility.

How Can You Avoid Them?

Marketing agencies thrive nowadays because they help a lot of business clients make their projects come to life. So having known the common mistakes above, it is time for you to know the ways to avoid them. Knowing these would make your business and the agency you are paying for have a smooth sailing-working relationship.

Hire A Reputable Marketing Agency

  • A reputable agency is important because they have the skills and experience necessary to create a high-quality website that meets your needs. They will also be able to provide ongoing support and maintenance to ensure your website remains up-to-date and functional. Additionally, they will be able to provide references and case studies of their past work. This can give you confidence that they will be able to deliver a project that meets your expectations and helps your business succeed.

Set Proper Expectations

  • As a client, you should clearly outline your needs and expectations for the project and work with the development team to ensure that these requirements and goals are clearly understood and met. It is better to have things clarified before proceeding to work together. Provide scope and timelines, by doing these measures you can avoid delays and budget overruns. Make sure everyone is on the same page as you are.
  • Clients should work with the development team to ensure that thorough testing and debugging are conducted throughout the development process to identify and fix any bugs or errors before the final launch.

Research. Research.Research. 

  • We can’t state this enough: research. Most business owners want to start developing an app or website after hiring a development team. While the enthusiasm is commendable, you need to slow down. Do some research first and analyse how exactly you want to proceed with your project. 
  • Properly secure the website or application together with your chosen marketing agency. By implementing appropriate security measures, such as encryption and authentication, you can prevent security breaches and protect your sensitive customer information.

Understanding Your Target Audience

  • This is very important when deciding to make a website or an app. Scratch the “wow” factor, your customers want something easy. The hi-tech website looks cool! But it is no use if your target users find it hard to navigate through your app. Your customers may have switched to you because they find your competitors’ websites difficult. They have landed on you for one reason—to know more about the brand. If the information is not accessible, they may leave your site. No one wants to spend hours trying to figure out a website, it is exhausting and unnecessary. Giving your customer a reliable and easy-to-manage site is the key to keeping them coming back.


  • Whatever changes you want to make, it is crucial to keep your agency in the loop. Be proactive in monitoring the development process. Regularly communicate with the development team and be open to feedback. Changes happen along the way. Be willing to make adjustments as needed and have a flexible attitude towards changes. These steps will help to ensure that the final product meets the client’s needs and expectations.
  • Make sure your stakeholders are involved in the process. A marketing agency building a complex project for a large organisation may need to know how involved your senior stakeholders are. Why? Because senior leadership feedback is crucial. Involving them right from the start and making sure they like the UI designs is in your best interest. Instead of having the website fully built and turns out they do not like what they are seeing. No one from the agency team, who followed their process diligently, wants to go back to square one (but of course, this will happen). Plus, it will cost you as a client more money. Keep in mind that not everyone needs to be involved but your stakeholders should be the top priority. Make sure their goals and objectives are aligned with everything that you have planned for the project. The solution here is preventative. Communication is the key. 

Make Sure Your Website Is Up-To-Date and Optimised

  • So your website is up and running, that’s great! However, it does not end there. Regularly viewing and updating the website to keep it current is important. It should always meet your business and customers’ needs. 
  • Make sure that it is optimised for search engines by including relevant keywords, meta tags, and alt tags. This will help to increase visibility and drive more traffic to the website. Work with the development team to ensure that the website is properly optimised and that it follows best practices for SEO.

Wrapping It Up

To achieve all of these, you should be involved in the project from the start, understand the development process, and communicate with the marketing agency regularly. Carefully review the project requirements, hire a reputable development team and have a contract that outlines the deliverables and timelines of the project. 

Need a website built? Give us a call at 0421151521 or email us at hello@silvadigital.com.au.

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