Website problems

What Are The Most Common Website Mistakes And How To Fix Them?

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In today’s digital age, having a website is essential for any business. A website is your online presence, and it’s often the first point of contact with potential customers. It’s where people go to learn about your business, your products or services, and how to get in touch with you. Therefore, it’s important to create a great website that effectively communicates your brand and provides a positive user experience.

However, several common mistakes in website building can negatively impact the user experience and website performance. As awful as it sounds, sometimes these mistakes are the ones holding you back from converting your site visitors to loyal customers. In this article, we will discuss the common mistakes in website building and some tips to fix them.

12 Common Mistakes In Website Building And Ways To Fix Them

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  • Slow Website Speed

How long does it take for your website pages to load? Because chances are you are losing potential customers.  Google studies show that a one-second delay in page load times can impact conversion rates by up to 20%. A website that loads slowly can discourage visitors from staying on your site. To fix this, you can reduce the size of your images, minimise HTTP requests, optimise your code, and use a content delivery network (CDN) to cache and serve content faster.

  • Poor mobile optimization

This leads to a very poor customer mobile experience. With the majority of web traffic coming from mobile devices, it’s essential to optimise your site for mobile users.  To fix this, you can use a responsive design that adjusts to different screen sizes. Prioritise mobile-friendly content, and use mobile-specific features like click-to-call buttons and mobile menus. Your website design must be tailored to your user’s needs. Don’t overwhelm shoppers with pop-ups or hard-to-click elements. A clean design makes the site easier to navigate. Remember, less is more when it comes to mobile websites.

  • Confusing navigation

If your website has confusing navigation, users may have a hard time finding the information they need. To fix this, simplify your menu structure, use clear and descriptive labels, and provide a search bar.

  • Little To No Content At All On Pages

A website that lacks content can come off as unprofessional and unhelpful. To resolve this, create a content plan and produce high-quality content regularly. We did mention earlier that your website serves as your online presence, your proof of credibility. So make sure to provide value to your users, and optimise your content for search engines. Keep in mind that when it comes to SEO, good content is your best friend. It can help your website gain links, rank higher on search engine results and encourage customer engagement. So make the best of it!

  • Not Tracking Website Conversion

Conversion rate optimisation is a strategy to get the highest possible number of people visiting your site to take the action you want them to take. Track metrics like website traffic, traffic sources, and the number of new and returning visitors. Also, the length of each session, the bounce rate, and the cost per conversion. We’ll highly recommend working with a reliable digital marketing agency to make sure your tracking codes aren’t causing issues. By fixing any issues with Google Analytics, you can effectively assess performance and adjust your digital strategy.

  • Broken Links

Broken links can be frustrating for users and negatively affect your search engine ranking. To fix this, regularly check your website for broken links and fix them promptly. You can use tools like Google Search Console and Ahrefs to identify broken links.

  • Poor Website Design

A website with a poor design can make it difficult for users to read and navigate your site. To fix this, use a clean and consistent design and choose a colour scheme that matches your branding. You can also use readable fonts, and create a hierarchy of information to help users find what they need.

  • No Product Reviews

No proof of credibility can discourage potential site visitors. Of all the website mistakes you can make, this one is the most significant. Reviews are a crucial component in the decision-making process for buyers. Websites with product and/or service reviews see a significant rise in conversions. You can use trust seals like certification logos, press releases, and other proofs. Through this, you are giving your site visitors confidence in the services you are offering.

  • The Website is Not Secure

This one can raise too many red flags to potential customers. If you want to establish credibility with site visitors and have a professional online presence, you must have a secure website. How can you make sure your site is secure? You need to purchase an SSL certificate and this will take away most of your cybersecurity concerns.

  • Pop-Ups That Are Annoying and Poorly-Timed

We can all relate to this, ever felt interested in a website? Then suddenly there’s this pop-up that just won’t let go. Many websites have this pop-up that prompts them to sign up for a newsletter. Or take another sales-y action as soon as the site loads even before visitors have had a chance to read anything. Make sure you are using the right code, working with a developer or an expert would be a wise decision.

  • Links Do Not Open into Separate Tabs

It is important that when you include links on your pages, they open in separate tabs. By doing this, you can prevent your visitors from leaving the site. Users will leave the website more frequently if links open in the same tab. As a result, your bounce rate will be negatively impacted, so make sure that links open on a separate tab.

  • Main Navigation Menu is Not Organised

Put simply, if your users can’t find what they are looking for, they will leave your site.  A properly organised menu can save the day. You can improve them by adding descriptive titles and ensuring that the menu categories follow a logical flow.

Final Thoughts

Sure there are other website mistakes that we are not able to put here. But the points mentioned above are the most common mistakes we see businesses make on their websites. Luckily, all of these issues are relatively easy to fix. You just need a keen eye to spot them first!

Get in touch with us at Silva Digital and let us help you build a better website. 

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