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How to Use Email Marketing to Promote Your Website

Reaching out to your customers through email is a tried-and-true strategy that has been around for decades. Not only does it allow you to stay in touch with those who may have moved on from the site or lost interest, but there are also many benefits of reaching out through e-mail. Through e-mail marketing, you can boost conversions because people feel valued by being asked about their experience before they decide whether your product or service will work well enough for them.

Why Should You Include Email Marketing in your Online Marketing Strategy?

Email marketing is widely considered the most effective digital marketing strategy—and for good reason. Not only is it highly effective at converting prospects into customers, but email also has a significantly higher ROI than any other form of marketing. In fact, for every $1 spent on email marketing, businesses can expect an average return of $38. 

Just think about how many touch points you have with your audience through email. You can reach them when they’re checking their inbox first thing in the morning, taking a break at work, or winding down before bed. And, unlike social media platforms like Facebook and Instagram, you own your list of contacts—which means you won’t lose access to them if an algorithm change happens overnight. 

Email marketing really is the gift that keeps on giving! If you want to create a consistent flow of leads and sales, there’s no better way to do it than through email marketing.

Benefits of Email Marketing 

Email marketing allows marketers to personalize the communication with their customers and track responses and actions taken by readers. It’s also very easy for them in comparison with other forms like social media or print ads since there is no need of investing heavily in media placement strategies which can be costly when not done correctly the first time around. 

Marketing via e-mails has many benefits such as being measurable (you know exactly how effective each campaign was) and actionable – able to take immediate steps based on data collected during testing periods. In addition,  email marketing is also very cost effective when done correctly.

Top 10 Ways You Can Use Email Marketing to Promote Your Website 

 

Include a link to your website in your email signature and in image links

Every time you send an email, include a link to your website in the signature. This is a subtle way to promote your website every time you communicate with someone.

Send a monthly email newsletter

A great way to keep your audience up to date on what’s going on with your website is to send a monthly email newsletter. Include links back to your website in the newsletter so recipients can easily click through and explore more.

Leverage email list segmentation

One of the great things about email marketing is that you can segment your email list to send more targeted communication. This means you can send different emails to different groups of people based on their interests, needs, or demographics.

Announce major website updates via email

Any time you make a significant change or update to your website, be sure to announce it via email. This could be anything from a new blog post to a new product launch.

Use email drip campaigns

Email drip campaigns are a series of automated emails that are sent over a period of time (usually a few days or weeks). They’re great for promoting your website and products or services because they keep your audience engaged and encourage them to take action.

Use email triggers

Email triggers are a type of email drip campaign, but they’re triggered by a specific action that the recipient takes (or doesn’t take). For example, you could send a trigger email if someone abandons their shopping cart on your website.

Send emails with exclusive offers

Everyone loves a good deal! Send emails with exclusive offers and discounts to encourage your audience to visit your website. Just be sure to include a clear call-to-action so they know what to do next.

Run a contest or giveaway

Contests and giveaways are a great way to get people interested in your website, products or services. To enter, all they have to do is visit your website and sign up. This is a great way to increase website traffic, to grow your email database and get people talking about your website or products.

Leverage user-generated content

User-generated content is a great way to promote your website because it’s authentic and trustworthy. Ask your customers or fans to submit photos, videos, or testimonials that you can use on your website or in email marketing campaigns.

Partner with other websites 

Find complementary businesses or websites in your industry and partner with them to promote each other’s websites. This could be anything from a joint webinar or an exclusive discount for each other’s audiences.

Email marketing can be a powerful tool for promoting your website. With the rise of smartphone usage, people are more likely than ever before to check their emails on the go; hence you need an e-mail marketing system that will work efficiently with this trend as well. To learn more about e-mail marketing or you wish to integrate a well-thought-out e-mail marketing campaign for your brand, contact us today!

 

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