What are Google Ads

Developed by Google, Google AdWords or Google Ads is an advertising system in which advertisers bid on certain keywords to display brief advertisements,  product listings, service offerings, or videos to web users, by making it clickable ads to appear in Google’s search results. This system allows the placement of ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. 

Google AdWords is considered to be the largest and most widely used online advertising network in the world, with millions of businesses advertising online using Google Ads to reach new customers and grow their business.

Advertising with Google Ads

Imagine seeing your brand popping up on Google when a user types in a keyword. Incredibly satisfying, right? It is certainly possible with the strategic AdWords campaign that we could deliver just for you. With our team of experts, we can offer you a Google AdWords service that will make your powerful ad up and running in a flash. Tell us what you need and watch us work our magic!

Targeted Reach with Google Display Network

If you’re not a fan of in-your-face promotion, then we’ve got something for you too. Users will be able to notice your business using subtle touches with an effective Google Display Network strategy. This one is designed to help you find the right audience. We have an impeccable targeting approach to let you strategically show your message through successful websites, videos, and applications that your potential customers are already most likely browsing.

Elevating Products with Google Shopping

The first thing a buyer most likely notices? The image. To get a customer’s attention, it’s all about visual. So go on, show off your products with an image-rich ad popping up on search results pages. We’ll help you set up an effective Google Shopping strategy to get users looking at what you’ve got to offer before they even click on your site. This will result in fewer dead-end clicks and more sales conversions.

Retaining Attention with Google Remarketing and Management Google Remarketing and Management

Abandoned carts aren’t an unusual scene in an online business. A customer’s indecisiveness could lead to loss of profit. So how do you make sure you make a buyer out of an indecisive user? Get a well-planned Google Remarketing and Management with us. Considered to be some of the most cost-effective ad campaigns available to online advertisers, Google Remarketing enables you to send a subtle message to users who have visited your site to cunningly lure them back and make a purchase. 

Want More Leads? Need to Convert More Sales?

Let us Help You Achieve Your Marketing Goals.

What happens when you kick-start a Google Ads Management Campaign with Silva Digital?

  • Better targeted demographics
  • More visibility to your relevant consumers
  • Strategically optimised ad for location

  • Be on top of updates, reports, and results
  • Launch campaigns within your budget
  • Review your ad’s success based on tangible results

On top of all these, our highly-trained and seasoned Google AdWords customer service team is here to help and support you each step of the way.


1. Is it possible to run advertising for two identical websites, from two different accounts, targeting the same keywords?

No. It is against Google AdWords policy. To give users a good experience, Google wants to ensure a genuine variety of suggestions and ads, so that no affiliate marketers can play around the system using multiple accounts.

2. What is a negative keyword?

A negative keyword (also known as a negative match) is a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase.

4. What is a broad match?

Broad Match is a keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics. Thus, your ads automatically run on relevant variations of your keywords, even if these terms aren’t in your keyword lists.

3. What is an exact match?

Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. This means you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword, exclusively.

5. What is a phrase match?

Phrase Match is a keyword setting that allows your ad to show only when a user’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.

6. How specific of an area can I target for my AdWords campaign?

You can specify an area as small as a 1km radius around a GPS coordinate, for instance, the location of your store or warehouse. Many businesses target a specific suburb or group of suburbs. If you like, you can even target the whole country (or multiple countries). Therefore, you have to know where your target audience is.

7. How much does Google Ads cost?

Your Google Ads cost is determined by your budget settings. We can work with almost any budget because you will only be charged when users interact with your ad (e.g. clicking to visit your website or to call your business). There is no minimum spend requirement on Google Ads. Ultimately, your budget should be based on your business goals.

8. How often am I billed by Google?

The billing is every 30 days, or when you reach your cost threshold, whichever comes first.

9. I can see clicks from outside Australia showing on my Google Analytics. Am I paying for these in AdWords?

No. Google identifies the location of users when determining whether to list your advertisement to them or not. Furthermore, the AdWords system uses a number of factors to determine someone’s general physical location and whether to show your ad. When possible, we determine the general physical location based on someone’s computer or mobile device location.

10. Can I schedule my ads to only display during certain hours and days?

Yes. It’s easy to set certain hours and/or days when you want your ad to show. In fact, you can make the most of your AdWords spend by strategically selecting times when your product/service is most likely to be searched for. The exact times/days will depend on your industry, niche, and location.

11. What is CPC or PPC?

Cost Per Click or CPC and Pay Per Click or PPC means you only pay for an ad if someone clicks on it.

Other advertising models you need to know:

  • Cost Per Impression – you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement – you pay when a user completes a predefined engagement (like watching your video ad)
12. What Is CPA?

Cost-per-acquisition or CPA (also referred to as cost-per-conversion and cost-per-lead) is the metric used to determine your costs per lead/sale/inquiry from your advertising. This is a key metric in determining your return on investment. Cost ÷ number of conversions = CPA.

13. What is a conversion?

A conversion occurs when the desired action has been performed by a user on your website or through your ad (a form fill, a phone call, or a newsletter subscription). These are tracked with the implementation of a tracking tag on the website.

14. What is CTR?

Click-through rate, or CTR, is a metric used to measure the success of an online advertising campaign. It is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. The benchmark percentage for CTR that Google identifies is 1-2% (for search advertising).

15. What is an impression?

Impressions are how often your ads are displayed on the Google Network.

16. Why aren't my ads displaying when I search for myself?
  1. Your payment didn’t go through
  2. Your daily budget has been spent
  3. Your bids are either too high or too low
  4. Keyword search volume is too low
  5. Your ad has been paused, removed, or disapproved
  6. You are not in the location you are targeting
  7. There’s a scheduling or targeting mistake
  8. Negative keywords are negating active keywords
  9. Your negative bid adjustments are too large
  10. Your ad group isn’t focused
  11. Your ad copy isn’t optimised
  12. Your landing page isn’t relevant
  13. Your click-through rate is too low
  14. You keep searching for your own ads

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We specialise in Social Media, SEO, PPC Advertising, Website Design, CRO, Graphic Design and Email Automation.

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