Google ads

How Can Google Ads Help You Get More Sales

Advertising your products and services is one key thing you have to do in marketing. In this digital age, businesses advertise through social media platforms like Facebook, YouTube, Twitter,Instagram and the likes. This is because people go online most of the time rather than reading newspapers or magazines nowadays. Businesses then create a page on Facebook or make a website to reach potential customers. 

This is where Google Ads comes to play. As a new business owner, how do you increase sales by using this platform? What does it do to your business? How can it be beneficial to a new business owner? These are some of the questions going through your mind right now. Let us help you clear that up. 

Assess your Keyword Match Types

In order to display your ads correctly, keyword matching is a big help for Google to verify the relevance of a search term to your ad.

By this, your Google Ads account shall comprise a type of campaign with various match types that will match the goal of every campaign. As time goes by, you will see an improvement in the performance of your campaigns.

In other words, your end result is to have campaigns that consist of ad groups that have lesser keywords and have diverse match types that can contract narrower and wider audiences.

Inspect your Keywords and Eliminate Duplicates

Duplicate keywords play a huge impact on your Quality Score while at the same time consuming your budget. So don’t forget to remove those.

Avoid bidding on the same keywords since it is unnecessary and increases cost-per-click. After that, you should start optimizing your remaining keywords and make sure you do not bid on the same keywords twice.

However, there are few instances in which bidding on duplicate keywords is effective. And these are:

  • The same keyword will be used on different placement or display ads.
  • A different match type is being used for these duplicate keywords.
  • Your ads are intended to operate in different areas. 

Google is really helpful and has a step-by-step guide to removing duplicate keywords. 

google ads

Raise your Budget with Long-Tail Keywords

Analyze and add more long-tail keywords to make sure more targeted traffic is achieved and that is most likely to convert. By adding long-tail keywords, there is less competition and a higher chance of conversion. 

Although long-tail keywords may be seen as unpopular, they can help in lowering CPCs the same time increasing your sales.  

There is one method you would want to do; this is by using sites like Answer the Public. By doing this, you will be able to identify the questions that people are most likely to ask about your products or services. 

Use Negative Keywords to Up your Campaign

Negative keywords are one of the strongest components in Google Ads. Most of the time they are ignored, but always remember that negative keywords can eliminate irrelevant searchers that are not interested in your products or services.  

Some are the benefits of using negative keywords:

  •  These keep your return of investment (ROI) on track since they eliminate unrelated searchers and prevent spending money on keywords that do not have a good profit.
  • They ensure relevant searchers that are associated with what potential customers are looking for.
  •  The likelihood of targeted traffic will increase that will, later on, expand conversion. 

The use of negative keywords is a key step in optimizing your campaign to increase its success. 

As a business owner, you wish to improve your sales, so you might want to consider adding negative keywords to your campaigns. This also increases the Google Ads sales from any metric that is on the breaking point. This includes ads with low CTRs or high-cost ads that yield few or no conversions.

There are definitely lots of ways on how to make sales with Google Ads, you just have to pick the right strategy especially in this digital era. Make Silva Digital your Google Ad manager. Let us assist you with your Google Ads campaign and start making money.

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