Email marketing has grown to become an essential tool for businesses over the years and understanding how it works is key to harnessing its power.  This guide will break down the basics of email marketing and give you a roadmap for setting up a successful campaign...

If you've ever gone through the process of adding items to your online shopping cart only to click away from the site before completing your purchase, you've experienced cart abandonment. And if you're a retailer with an online store, chances are you've also experienced the...

Reaching out to your customers through email is a tried-and-true strategy that has been around for decades. Not only does it allow you to stay in touch with those who may have moved on from the site or lost interest, but there are also many...

It was December of 1978 when Gary Thuerk sent history's first unsolicited mass email to introduce their new product to as many consumers as possible. Yes, email marketing has been around for more than 40 years. However, it is not surprising it is still relevant to...