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9 SEO Best Practices for Blog Traffic Conversions

SEO Best Practices For Blogs: Implementing Effective On-Page Optimization Strategies

Search engine optimization (SEO) is a critical part of any blogging strategy as it helps drive organic traffic to your website and blog. SEO also helps you explore topics and ideas that your audience is interested in. Let’s delve into nine SEO best practices geared towards enhancing blog traffic and boosting conversions.

Choose the Right Keywords

The key to creating SEO-friendly blogs is to use keywords that are relevant to your topic. You can use Google’s Keyword Tool to look up a keyword’s average monthly searches, relevance and competitiveness, as well as similar keywords. It’s important to ensure that the keywords are used naturally throughout the blog post, as trying to “force” keywords in will not help boost the post’s relevance.

Optimize Your Title

The headline of your blog post is extremely important as it’s the first thing readers see. You should try to capture the essence or key concept of your blog in the title and keep it under 66 characters so that it fits on a search page. You should also include the top keyword phrases that you used in the blog post.

Create and Publish Original Content

Creating original content is essential if you want to improve your blog’s ranking on search engines. Google loves original content because it helps its algorithms. To make your post more scan-friendly, use short paragraphs, bullet points, number lists, and block quotes. Don’t forget to include a call-to-action in your post, such as promoting your social channels or other blogs, as this helps generate more traffic for your site.

Include Relevant Images

Blog posts with images tend to be more popular than those without images. Not only do images help break up your copy, but they also make your blogs more memorable. Plus, Google wants your images and apps and search engines are upping the image recognition game with visual search elements and in-SERP snippets. When adding images, make sure to add titles or image captions using your top keywords, as well as ALT tags and credit your sources.

Meta Description and Tags

Adding a short meta description to your blog helps search engines find your post. It should accurately summarize your blog and include your top keywords. You should also create relevant categories and tags to help organize your blogs, so readers can find specific posts quickly from your homepage or main blog screen.

Autocomplete Synonymous Keywords and Questions

Google autocomplete is a great way to unlock dozens of keyword and topic ideas. By incorporating these keywords and questions into your blog’s subheadings and bulleted lists, you’re helping Google see what’s inside your blog and scan the copy just like a human.

Be Picky About Your Links

Google wants to see links in your blog because it proves you’ve done your research and is citing your sources. However, you should be picky about which links you include as Google wants quality. Generally, sites that enjoy a low Alexa score are best for SEO for your blog. However, lower popularity websites with a high Alexa score might mean high relevancy and high authority in your industry, so don’t count them out if they’re important.

Prioritize SEO for Your Blog

SEO should be a priority if you want your blog to reap the benefits of organic traffic. SEO is something that requires consistent attention as part of your overall strategy. You should follow best practices to ensure your content is on track to rank and deliver results.

By following these nine SEO best practices for blog traffic and conversions, you can ensure that your blog posts are SEO-friendly and relevant to search engines. This will help you increase your blog visitors and conversions, as well as improve your company’s credibility and thought leadership.

If you seek to optimize your blog posts for search engines, boost traffic, and drive conversions, turn to Silva Digital, your go-to content agency in Northern Beaches, serving all of Australia. Their expert SEO services will help you apply nine top-notch SEO practices, elevating your blog and establishing your company’s industry leadership.

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