Mistakes E-commerce Websites

4 Common Mistakes E-commerce Websites Make Using JavaScript

E-commerce websites come with a lot of complexity and restrictions that require careful and thoughtful consideration before writing any code. One of the biggest challenges for web developers is to deliver an optimal experience for visitors using JavaScript and still have it SEO-friendly. In many cases, this means taking a step back and really looking at the code, parsing it for ways to reduce latency and load times, ensuring all crawlers can process it properly, etc. 

Since resource investments are often high when dealing with large websites, eCommerce owners need to be extra careful that these decisions don’t lead to them flushing out time and money on poor implementations that lack user engagement or appear low quality in search engine results. In this blog post, we’ll discuss some of the most common mistakes e-commerce websites make when using JavaScript and how to avoid them. Let’s get started!  

Generating Links to Product Carousels with JavaScript 

Carousels are a great way to showcase multiple products on a single page and draw customers in, but they must be used correctly to take advantage of search engine optimization (SEO). If JavaScript is used to generate the links inside the carousel, search engine crawlers won’t have access to the necessary code, meaning they won’t be able to index or rank those pages. This can make it virtually impossible for customers to find any products within the carousel, rendering your efforts useless. 

To ensure this doesn’t happen, make sure you’re creating carousel links without using any form of JavaScript. Doing so will allow both customers and search engines alike to easily discover your products—a win-win situation.

Page Navigation Relying on JavaScript 

If you’re running an e-commerce website, it’s important to be aware of a potentially disastrous mistake: having your page navigation rely solely on JavaScript. When search engine crawlers are unable to understand or access the code to “see” the navigation links, they won’t be able to follow those links and index all your pages. This could be a huge problem for SEO efforts since you won’t get maximum visibility if key pages aren’t being indexed by search engines. 

Fortunately, there’s an easy fix for this mistake. Make sure every link is available in both HTML and JavaScript so that your visitors and search engine crawlers alike can easily find their way around your website. Taking this additional step can make all the difference when it comes to optimizing for SEO.

JavaScript Removing Main Content from a Website 

E-commerce websites using JavaScript heavily need to be especially careful of inadvertent content removal. JavaScript code can have a nasty habit of hiding or removing important content from pages without site admins even knowing about it. This not only impairs users’ experience but also presents challenges to effective SEO. In addition, search engine crawlers won’t be able to discover and understand the entirety of your site if elements like images or descriptions related to products and services aren’t made available. 

Fortunately, admins can use tools such as Google Search Console and Bing Webmaster Tools to ensure no main content goes missing due to JS issues. Regular monitoring across browsers and devices ensures everything looks great no matter how visitors arrive at a given website.

Blocking Important JavaScript Files in robots .txt  

The last mistake we want to talk about today has nothing to do with coding but rather with your robots .txt file, where you specify which files should be blocked from being crawled and indexed by search engines such as login forms. For some reason, many e-commerce websites block important JS files from being crawled here instead of ensuring proper security measures are put into place such as blocking sensitive data fields. Blocking these files doesn’t just prevent users from seeing certain aspects of your website. It also limits what search engine crawlers can access, preventing them from properly understanding your web pages, which could hurt your SEO performance in SERPs overall. Always double check what gets added or blocked within robots .txt before publishing any changes online.

Using JavaScript on an e-commerce website can be tricky business if you’re not careful! There are plenty of pitfalls waiting around every corner if you’re not up on best practices for doing so correctly, from generating links incorrectly or relying too heavily on page navigation implemented with JS code right down to blocking important JavaScript files altogether within robots .txt files. By avoiding these common mistakes and staying mindful when implementing any changes involving JS code onto your website, you’ll be well on your way towards optimizing its performance for both users and search engines alike.

If you need effective SEO implementation for your eCommerce site, you can always rely on Silva Digital. We provide an unmatched level of quality and expertise when it comes to executing an effective SEO plan for eCommerce sites. Our SEO team understands the complexities of developing and implementing successful strategies in this ever-changing digital arena. Drawing on our experience, we tailor our approach to meet the unique needs of your business. By hiring Silva Digital to maximize your success with SEO, you can achieve a competitive edge in such a crowded industry.

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